Category: Creative & Branding
Why Print Media Is Still Relevant? It’s 2022 and digital media is thriving, but what about print media? Is traditional print media still relevant? Or is it dead in the marketing industry? Many businesses question the viability of print as a marketing strategy, especially with many newspapers and magazines transitioning
6 Tips On How To Build A Successful Corporate Video Sometimes building a successful corporate video can be difficult. If your company is making a video about a specific product or service you offer, having a guide or structure can be helpful. This blog will act as the anatomy of
A Look Into A Corkboard Creative’s Design Process So you’ve hired a Corkboard Creative Specialist to create branded marketing materials, but you are unsure about what Designers do and what their workflow is like. Although every Creative can have differences in their design process, I’m here to help give you
“Branding tips” is a term that is thrown around our industry quite a bit, but what does that mean? What even is branding? Branding is the foundation for an organization’s identity in this industry. It dictates how the organization looks, feels, and communicates its goals to its target audience. “Branding
It’s the start of a new year and you may be contemplating giving your business brand a bit of a facelift. Rebranding is modifying or updating the image of your company. There are many benefits of rebranding such as reaching new customers and distinguishing yourself from competitors. If you are
With us being in the ending half of the new year’s first month, we face a whole new wave of blogs recapping 2021’s design trends and others about 2022’s design trend predictions. Admittedly, some designers can occasionally get stuck in their ways when it comes to design, which can lead
Trends in life have a way of guiding much of what we do on a daily basis. You see this from how we dress to how we eat, exercise, and move about in our daily travels. Photography trends can be even more influential. These trends influence everything from how print
Mood Boards are used in so many different ways to gather thoughts on building a brand, style, feel for the organization, voice, and connecting messages to your consumers. You can think of a mood board as a collage of brainstormed thoughts.This method of creative visualization is can be found in
With the end of the year approaching fast and the weather getting darker and colder each day in the north, that creative block can hit even harder. As Designers in the industry, it is our job to come up with numerous designs daily. However, inspiration can occasionally run dry or
When it comes to visual aesthetics, color is one of the first things a person notices. Whether intentional or not, colors give meaning to design. They stir emotions and express values. Research from the Institute for Color Research reveals people make a subconscious assessment about an environment or product within