Category: Analytics & Data
If one thing is true of the changes that have taken place within the marketing industry, it is that data is now currency. In today’s blog, I’ll be diving into one of the most valuable forms of data, how you can obtain it, and how your business can leverage it
What Is Data Visualization and Why Is It Beneficial? Data visualization represents raw data through charts, maps, and graphics in order to quickly and easily derive insights from the data. In this way, data visualization tools can assist with a company’s decision-making process. Through data visualization tools, businesses easily recognize
A Walkthrough of Establishing Effective Audiences Data – It’s not about knowing what a single person will do in each scenario, but instead having a strong inclination as to what a group of people will do in most scenarios. Unknown Quote Audiences come in all shapes and sizes. Slicing and
About Google Analytics: Google Analytics is one of the most useful resources for any business, organization or webmaster. Google Analytics, or GA, is a free tool provided by Google to understand how people interact on your website and with the content you provide online. It is great insight into how
Google Analytics is a website analytics tool. Google Analytics (base platform) is a free website analytics tool provided by Google to better interpret and understand website performance and user interactions on your website. There is a premium version of Google Analytics, called Google Analytics 360 that is part of Google’s
“How did you hear about our [product/position/service/brand/company]?” Select one. TV Print Web Billboard Referral Other Where this question does pose some valuable insight about a single interaction, it falls short in providing holistic details around an interconnected marketing landscape (and not to mention survey respondent bias). The Inter-connectivity of Marketing