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BAR & RESTAURANTS

Cadence+ Cellars Speakeasy

  • Social Media Management
  • Paid Social Media Advertising
  • Paid Search Advertising
  • Photography
  • Videography
  • Social Media Management
  • Paid Social Media Advertising
  • Paid Search Advertising
  • Photography
  • Videography
800%

Increase in TikTok folders within one week

38.5%

Of Instagram views in October came from Stories

370%

Increase in external link taps on Instagram after the event

11.5k

Views on a single TikTok influencer video

Summary

Industry: Bar & Restaurant

Challenge: Drive awareness of the bar and restaurant among a socially driven audience.

Solution: Created a series of videos to build a new TikTok account following and further expand the content on Meta. Planned and hosted an influencer event for the new Fall menu release.

Results: Achieved an 800% increase in TikTok followers within one week, significant boosts in Instagram activity, and notable engagement from influencer collaborations, resulting in increased visibility and profile interactions.

Objective

To increase visibility and engagement for the bar and restaurant by targeting a socially-driven audience through strategic content creation and influencer partnerships.

Our Approach

To achieve the goal of increasing awareness among a socially active audience, the strategy involved two primary actions:

  1. Developing a compelling video content series to establish a presence on TikTok and enhance content on Meta platforms.
  2. Hosting a high-impact influencer event for the Fall menu release, leveraging the combined reach and engagement of micro- and macro-influencers.

The Results

TikTok: 800% increase in social media following within 1 week!

BEFORE THE INFLUENCER EVENT (Oct 1-15th)

  • 24 new followers
  • 121 likes; 8 shares’ 6 comments
  • 15,454 reach; 46 profile views

AFTER THE INFLUENCER EVENT (Oct 16-28th)

  • 998 new followers
  • 489 likes; 9 shares; 9 comments
  • 16,440 reach; 167 profile views

TAGGED CONTENT

@jessies.eddies: 447 views; 25 likes; 4 saves
@pgh.eats.with.krystal: 11.2k views; 216 likes;  4 comments; 89 saves

Instagram Stories: 

  • 38.5% of views for October came from stories; 30.1% followers; 17.5% non-followers
  • 9.9% interactions; 9.8% followers
  • 80+ stories total this month

Instagram: 

  • 166% increase in profile activity; 146% increase in profile visits; 370% increase in external link taps; 300% increase in business address taps
  • 26,494 views

BEFORE THE INFLUENCER EVENT (Oct 1-15th)

  • 8.7k views
  • 321 interactions
  • 5,765 total followers

AFTER THE INFLUENCER EVENT (Oct 16th-28th)

  • 16.6k views
  • 312 interactions