MODULAR HOME INDUSTRY
Annual Modular Home Sales Event
- Paid Social Media Advertising
- Organic Social Media Management
- SMS Marketing
- Paid Social Media Advertising
- Organic Social Media Management
- SMS Marketing
Lift in clicks to the Facebook event page
Increase in impressions year over year
Increase in total event responses
Summary
Industry: Modular Home Industry
Challenge: A modular home retailer needed to increase attendance and sales for its annual week-long event offering special discounts on modular and manufactured homes. The goal was to drive more foot traffic and improve revenue year over year.
Solution: Implemented targeted Meta ads, organic social media engagement, and SMS outreach to drive RSVPs and re-engage past visitors.
Results: Achieved a 100% revenue increase year-over-year, with a 5x rise in impressions and an 82% boost in event responses.
Objective
Create a multi-channel marketing strategy to boost awareness, generate RSVPs, and increase both participation and event based sales.
Our Approach
We launched a targeted Meta campaign featuring a Facebook event page to drive RSVPs in the areas surrounding the retailer’s physical locations. Ads were built using interest based targeting focused on homebuyers, real estate, and modular living, along with remarketing strategies to re-engage past visitors. This was supported by an organic social media strategy to keep attendees engaged, whether they discovered the event through paid ads or organically. SMS outreach was also used to directly connect with prospective buyers who had previously shown interest in similar home models.