Dealership marketing
Marketing that moves units, not impressions.
Corkboard Concepts runs Tier 3 marketing for dealerships. We plan around your inventory, your co-op program and your rooftops, then measure on the things that end in a sale: detail page views, phone calls, trade values and people walking your lot.
We speak dealer
Four words that decide whether your marketing works
You are not selling the brand. You are selling your rooftop against the dealer across town who carries the exact same line. Every plan we build starts from that fight, not from a national playbook.
Every unit you move earns dollars you are entitled to spend. We build campaigns that qualify, keep the documentation clean, and file the claims so the money does not expire on the table.
A detail page view is the moment intent shows up. We optimize toward that action and the calls and trade values behind it, not toward whichever click happens to be cheapest.
Your floor turns over constantly. Ads built on a static creative go stale in a week. Live inventory feeds keep what you actually have in stock in front of buyers.
What we run
Everything your store needs, under one roof
Take the whole program or pick the pieces you are missing. Most dealers start with one line item and expand once the reporting shows what it did.
Targeted online ads
Paid search, paid social and display aimed at in-market buyers inside your realistic drive radius, not a zip code list someone copied from a template.
Social media engagement
Organic and paid built around real units, real staff and real events, because that is what people in your market actually stop scrolling for.
Creative services
Sales event graphics, photography and video produced in house, on your timeline, so a weekend promotion does not wait two weeks on a vendor queue.
Search engine visibility
Local SEO and content so buyers find your rooftop directly instead of landing on a third-party marketplace that sells your lead back to you.
Data and analytics monitoring
Detail page views, calls, form fills, trade values and showroom visits tracked end to end, so you can see which channel earned the deal.
Media placement
Traditional, streaming TV, audio and out of home negotiated and placed alongside digital, planned as one budget instead of two disconnected ones.
Co-op submission assistance
We build to the program rules, assemble the proof and submit on your behalf. Most dealers we take on are leaving reimbursement unclaimed.
Inventory feeds
Your floor turns over daily. Your advertising should too.
Corkboard Concepts is a Vehicle Listings on Google Partner. We take your feed once and push it everywhere buyers are already looking, so the unit someone sees in an ad is a unit you actually have.
- Listings everywhere buyers lookVehicle Listings on Google, listings on your dealership's Facebook page and Vehicle Listing Ads, fed from the same source of truth.
- Dynamic inventory adsRemarketing and behavioral targeting that serves the specific unit someone looked at, updated as stock moves.
- Database nurturingService to sales, buybacks and equity mining worked out of the customer list you already own.
Co-op
The hundred percent reimbursement trap
A dealer preferred vendor reimbursed at one hundred percent looks free, so nobody audits it. We took over a Pennsylvania rooftop running exactly that arrangement. Our products only reimburse at fifty percent, so we had to prove the math. The store ended up spending less per month than it had with the preferred vendor, saw a lift well over fifty percent, put the leftover co-op toward other efforts, and posted record sales months during the switch.
Certified where it counts
Contact
Send us your current numbers
Tell us what you are running now and what it is costing you. We will come back with where the waste is, whether or not you hire us.
No sales sequence. One person reads it and replies.
Dealership marketing that works for any showroom
Corkboard Concepts is a full-service dealership marketing agency. We work with single rooftops and multi-store dealer groups across automotive, powersports, recreational vehicle, marine, trailer and equipment retail, and the approach is the same in every one of them: understand the inventory, understand the co-op program, and build a Tier 3 campaign that competes against the dealer down the road carrying the same lineup.
Most dealership marketing is sold on cost per click. We do not think that is the number that matters. A cheap click that never reaches a detail page has not done anything for your store. Our team builds toward inventory-level actions instead, the micro conversions that reliably sit in front of a deal, and reports on them so you can see which channel earned the unit.
Stop leaving co-op on the table
Co-op is the piece most dealers leave money on. Manufacturers set aside funds per unit sold, and a dealer preferred vendor reimbursed at one hundred percent feels free by comparison. It usually is not. We have taken over campaigns at a fifty percent reimbursement rate, spent less in total, and still produced a lift north of fifty percent, with co-op left over for other efforts. We build campaigns to the program rules, keep the documentation clean and file the claims for you.