HOME SERVICE INDUSTRY
Driving Growth Through Full-Funnel Digital Marketing
- Paid Social Media Advertising
- Paid Search Advertising
- Programmatic OTT/CTV
- SEO
- Traditional Media Placing
- Paid Social Media Advertising
- Paid Search Advertising
- Programmatic OTT/CTV
- SEO
- Traditional Media Placing
Year over year increase of organic search impressions
Year over year increase of total website conversions
Year over year Paid Search code per click decreased
Year over year increase for calls from Paid Search
Summary
Industry: Home Service Industry Challenge: Expand a strong traditional presence into a full-funnel digital strategy.
Solution: Combine SEO, Paid Search Advertising, Paid Social Advertising, Programmatic OTT/CTV and Traditional Media Placements.
Results: Increased visibility, stronger website traffic and more qualified conversions
Objective
JP Roofing already had a strong and recognizable presence in the Pittsburgh market through traditional media. The objective was to build upon that foundation with a comprehensive digital strategy that would reach potential customers earlier in their decision-making journey, maintain consistent brand visibility and generate more opportunities for conversion.
Our Approach
We developed a full-funnel strategy that connected JP Roofing’s traditional advertising with SEO, Paid Search Advertising, Paid Social and Programmatic OTT/CTV.
The Results
The integrated strategy strengthened JP Roofing’s visibility throughout the customer journey and turned increased awareness into measurable action. SEO grew organic search impressions by more than 579% year over year, putting JP Roofing in front of more high-intent homeowners searching for roofing services.
That growing visibility built the trust needed to convert traffic into action. Total website conversions grew 25% year over year, with solid gains in both calls and form submissions.
As demand grew, paid search captured it efficiently, without any increase in budget, producing 30% more website traffic at a 17% lower cost per click. Calls from paid search grew 23% year over year, and Local Services Ads leads grew 70%.
Together, the campaigns created a stronger, connected digital presence and helped JP Roofing convert more Pittsburgh-area homeowners into customers efficiently.
