Strategic & Crisis Communications Services
Communicate clearly when the message matters most.
Strategic communications help businesses plan what to say, who to say it to, where to say it, and how to keep messaging consistent across channels.
Crisis communications support organizations during sensitive, urgent, or reputation-impacting moments when an important message needs to reach the right people with proper clarity, timing, and tone.
Communicate With Purpose
Strategic communications help organizations determine what to say, who needs to hear it, when to communicate, and how to maintain a consistent message across channels.
When a crisis or major change in an organization occurs, the stakes grow even higher, and a clear communication plan can help ease confusion, address concerns, and align internal teams along with public trust.
Our Strategic & Crisis Communication Services
Corkboard Concepts offers strategic and crisis communication services with four key priorities in mind: preparedness, response, recovery, and resilience. These priorities allow us to anticipate risk scenarios, deliver unified communications across channels, rebuild stakeholder confidence, and equip your organization with long-term tools and strategies to prevent recurrences.
Internal Communications
Ensure your internal stakeholders receive accurate, timely information when it matters the most.
Whether it is employees, leadership, partners, affiliates, or a combination of these stakeholders, our team is prepared to help deliver CEO/leadership statements, Internal FAQs and email templates, and internal updates through digital or intranet channels to reassure the team during periods of change or uncertainty.
External Communications & Media Relations
Manage public-facing communications and media outlet interactions.
Strategic Communications designed to protect your organization’s reputation, provide accurate information, and maintain public image and confidence are key areas our team is here to support.
Whether it is creating press releases, spokesperson training, real-time media monitoring, or public statements for websites and social media channels, managing the flow of information to the public in a controlled and factual manner is the top priority.
Leadership Talking Points & Stakeholder Briefings
Give your team the resources to communicate with confidence.
Align executive teams, board members, and key stakeholders with talking points, FAQs, and rapid response messaging frameworks to create consistent communications.
This may include briefing documents, narrative frameworks, anticipated question responses, and roadmaps for messaging to handle any emerging situations.
Crisis Monitoring & Response
Monitor real-time data to measure public sentiment.
In a crisis, it is crucial to monitor sentiment through social media to get the best understanding of public perceptions and responses to organizational communications.
Not only is it important to monitor during a situation, but post-crisis evaluation gives us intel for future preparedness planning and allows us to measure success in restoring public confidence.
Long-Term Reputation Management
Build lasting trust through strategic storytelling and ongoing community outreach.
Continue to engage your community with ongoing communications created to rebuild trust and strengthen your organization’s reputation once the crisis subsides.
Ongoing media outreach used to highlight organization progress and corrective actions, paired with digital campaigns aimed at reinforcing messaging, are key to mitigating crisis situations moving forward. Community engagement planning and quarterly sentiment analysis are also crucial to maintaining public sentiment.
Strategic & Crisis Communications FAQs
Depending on your organization’s needs, our communication support can include:
- Leadership statements, memos, and key stakeholder messaging
- Internal FAQs, talking points, and email templates
- Crisis communication plans and response protocols
- Press releases
- Media Q&A preparation and spokesperson training
- Stakeholder briefing documents and message maps
- Website and social media messaging
- Real-time media and social listening
- Post-crisis evaluation and sentiment reporting
- Ongoing media and community outreach
Strategic communications is the process of planning and managing how an organization communicates with its internal team, external stakeholders, media, and the public as a whole to ensure the best messaging hits the right people at the right time.
Crisis communications manages communication during sensitive, urgent, or reputation-impacting situations. The goal is to provide accurate information, maintain consistency, address stakeholder concerns, and protect public trust.
No. It is important to prepare before a crisis happens if possible. This will allow your organization to assess possible risk situations, create communication frameworks, and establish protocols before they are needed.
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Ready to set your organization up for success?
Your organization does not need to wait for a crisis situation to start preparing. With the right strategic communications plan, your team can be prepared for outreach that is clear, consistent, and confident when it matters most!