Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of advertising in reaching conversions. Optimizations may include creative adjustments, targeting changes, conversion funnel enhancements and more. CRO is often used in tandem with CPA, ROAS or ROMI advertising tactics.

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What is the difference between OTT and other TV advertising? Why does it matter?

Like everyone else, I’ve been stuck at home for the past two months. Also like everyone else, I’ve been watching...

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