Why It’s Important.
Programmatic advertising offers a unique solution to wasted advertising spend and focused reach. Based on an indication of pre-defined behaviors, businesses can target a specific user set based on their interests and behavior.
Every time your potential customers browse the internet, make searches, visit websites, visit physical locations similar to yours, or do anything with their mobile device or computer there is data collected. Yes, the data is private but with programmatic we can use that data to match your best potential customers with a display, video, or audio advertisement.
With technology advancements, businesses have to adapt and get creative in ways to reach their customers in this screen driven world we live in. With Programmatic advertising, whether your potential customers are on ESPN.com on their computer, or playing Words With Friends on their phone, your business can stay in front of them whatever they are doing on any screen.
What It Is.
Programmatic Marketing is delivering ads to a pre-selected audience based on various attributes such as geography, demographics, psychographics, and behaviors. Most commonly served in display, video, or audio format. Programmatic advertising begins with capturing an audience based on their online and offline behaviors. Targeting tactics include:
- Site Retargeting
- Search Retargeting
- Contextual Retargeting
- Affinity & Intent Based Targeting
- Demographic Targeting
- Hyper-localized Targeting (Geo-fencing)
Once an audience has been defined, we can serve them ads on websites and apps that are connected to our Ad Networks (roughly 90% of ad-based websites).
How We Do It.
Corkboard Concepts approach to Programmatic Advertising is based on you, your customers and your goals. We take an in-depth look at who your customer is and what they do. We craft a strategy that uniquely targets these people and serves them a message that directly speaks to them.
We place the targeting infrastructure for your campaigns, through keyword and behavior placements, placing website pixels/cookies, and identifying points of interest. We build off of this foundation continuously through an automated process of identifying high-performing behaviors and placements.