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What is Advertising Workspace?

The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance. 

The Advertising Workspace is intended to help advertisers achieve their advertising objectives more effectively. This GA4 interface focuses on attribution models and path conversion. 

The reports included in the advertising workspace can help you better understand your ROI across different channels and give deeper insights on the relationship between your marketing channels and how they contribute to conversions.

Advertising workspace currently has three types of reports: 


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