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What Is A Multivariate Test?

A Multivariate test is similar to that of an A/B test but uses a higher volume of differences than a typical Split Test. Multivariate Tests generally see 3 or more versions of marketing assets, either at the targeting, messaging or landing page experience. Through this comparative testing, a marketer can make a data-centric decision on the best performing assets for continued growth of a marketing campaign or strategy.

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