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What Does UET Tag Stand For?

UET Stands For Universal Event Tracking

UET Tags are what Microsoft Ads (Bing Ads) calls their tracking pixel, similar to the Google Ads tag. The UET Tag is both a remarketing and conversion tag, hence the “Universal” indication. A business or organization places this tag on a website and then can create audiences and conversion events based off of the universal placement. Microsoft also uses the “Insight Tag” for their LinkedIn Advertising pixel.

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