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What Does CVR Stand For?

What does CVR stand for blog cover

CVR Stands For Conversion Rate

CVR is a popular marketing acronym, especially with TikTok Advertising Metrics. This metric looks at the rate of which a desired outcome is taking place. Popular conversions include purchases, form fills/leads, phone calls and more. CVR is an important metric because it’s geared towards valuing more than just an impression or click.

Some additional usages of CVR on TikTok ads includes:

What is the difference between CVR and Real-Time CVR?

The primary difference between CVR and Real-time CVR is when the conversions occurred. The standard CVR will look at the lifetime or set timeframe, whereas the Real-Time CVR is looking at the time in which the conversion happened.

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