5 Social Media Tips for Businesses
Running a business is hard work. Whether you are a CEO of a large corporation, a small business owner, or working within your company’s marketing department, many components go into successfully building and maintaining a business.
Nowadays, social media plays an imperative role in business marketing, branding, and more. To many, dealing with social media is confusing, frustrating, and, not to mention, time-consuming! Luckily, we have compiled a list of 5 social media tips for businesses to help you navigate this digital world!
Social Media Tip #1: Create Engaging Content
One of our best social media tips for businesses seems simple, but it really isn’t as easy as it sounds. The key to attracting potential clients and customers is to create engaging content that your target audience will be interested in and want to interact with. Give people something to explore on your page, such as captivating brand photography, or create content that others will share with their followers.
There is nothing worse than scrolling through a social media profile that has nothing but boring content. Plus, your content can say a lot about your business itself. Does your business provide excellent customer service? Does your company have an incredible work culture? Whatever it may be, focus on what makes your business unique and highlight it in your content. Engaging content both builds brand awareness and establishes credibility.
Social Media Tip #2: Focus on Building a Network of Relationships
The second social media tip is to use social media platforms to be social! When you focus on building genuine connections with your followers, clients, and customers, they will be more likely to interact with your content and your business. Relationship-building leads to trust, which can lead to conversions. Simply put, engage on your page by always responding to comments, messages, and questions. Interact on your home feed by liking and commenting on others’ posts.
Social Media Tip #3: Stay Consistent
No matter how often you have heard the phrase, “consistency is key,” it is true! Staying consistent on social media, like other aspects of your business, is extremely important. Consistency shows both the credibility of your business and dedication to your company.
Social Media Tip #4: Recycle your Content
Probably one of our most useful social media tips for businesses is to reuse and recycle content! Recycling content saves you time and effort, especially if you are in a creative block. How exactly should you go about recycling past content?
There are different ways to do this. One strategy is to break down larger-form content into smaller chunks. For example, in this blog post, there are five social media tips for businesses. Next week, we could do Instagram and Facebook posts breaking down just one of these five tips. A second strategy is to take the general content of an old post, update the copy, and switch up the graphic. The overall goal of the post can be the same, but your audience will view it differently.
Social Media Tip #5: Don’t Be Afraid to Outsource
No matter your role, running a business is hard work and is overwhelming at times! Our last social media tip is to be open to outsourcing.
That’s where Corkboard comes into play! We are here to help you build your business through social media and save you from stressing over confusing algorithms, insights, and more. Contact us today if you are interested in working with us. We would be happy to set up a meeting to discuss any questions you may have.