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Utilizing Google Shopping Ads to Drive Ecommerce Business for Your Shopify Site

Google shopping ads and Shopify

Working with Google Shopping Ads and Shopify can be very beneficial for eCommerce businesses. Working with Google Ads (previously known as AdWords) and Shopify together allows management and power sellers to collaborate their work and create a high-quality product, meeting the demands of their clients with utmost ease. If you wish to export information from any of your other options like Google Ads and Shopify, into your chosen database/destination then their data is just the right option for you! This is a free service provided by Shopify to its registered members.

For more than six years, Google and Shopify have been successful in providing their millions of users with an unmatched shopping experience. They are offering their services worldwide in accordance with individual customers’ needs and preferences. The two companies have an excellent standing in the field of internet marketing. Google Ads and Shopify are at par with the most popular search engines like; yahoo, MSN, etc. and they have CTR for PPC campaign management, affiliate marketing, eCommerce web store, and mobile app development.


Google Shopping Ads and Shopify Together:

Google and Shopify are perfect matchmakers that bring any Retailer or Ecommerce business together. They help retailers by providing a range of Google Ads solutions to promote their products and help increase sales. Google Ads is free to use while Shopify has a paid advertising program, “Revenue Sharing”. You can choose any one of them as per your business need and budget. To know more about Google and Shopify along with their benefits, please visit their respective websites listed below.


Google Shopping Ads:

Google Shopping Ads is a PPC-marketing program from Google which allows businesses to create dynamic ads and display relevant data from their Shopify store. Google has partnered with top eCommerce websites like Amazon, Best Buy, Walmart, Target, and others to bring real-time advertising directly to their websites. Business owners can post the ad from their mobile and tablet devices, desktops, and through social media including Facebook, Google+, and Twitter. To take advantage of this opportunity, just sign up with Google and follow the instructions.


Google Shopping CPC & AdWords:

Google Shopping CPC is paid advertising program offered by Google where you can display relevant ad units which pay you every time a user clicks on it. This program has a single payment per click which is based on the cost per thousand impressions. Google AdWords is a pay-per-click program provided by Google where you can create ads according to your requirements and select the best bidding keywords to run your ads.

It also allows you to choose the type of advertising such as text links, banners, etc. which are very effective when used with Google Shopping CPC and AdWords campaigns.


The above-mentioned two options just demonstrate the various ways by which eCommerce businesses can market their product using Google AdWords and Google Shopping Ads. Apart from that, there are many other Google Store promotions and techniques by which you can promote your Shopify store online. However, it is important to be updated about all such offers so that you do not miss out on any of the best available offers. Also, ensure that you keep yourself abreast with all the latest developments so that you do not miss out on any opportunities.

Google Shopping Ads and Google AdWords are very effective methods for promoting your Shopify store and getting it noticed in an effective manner across the web. Hence, it makes sense to use both of these techniques to see positive results for your online business.

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