Google Guaranteed Ads present a highly effective opportunity for Electrician Service companies to expand their lead generation efforts. Its Cost-Per-Lead format, one of the most significant benefits of Google Local Service Ads (LSAs), allows Electrician companies to pay only for leads generated, not impressions, clicks, or lesser metrics.
Google Guaranteed ads help local businesses, like Electricians, get more customers by showing up above organic, local, and other paid SERPs. These ads have a green checkmark and the label “Google Guaranteed.” Google has verified the business and met rigorous standards for quality and customer service. Using this service can provide businesses with a valuable tool for new customer acquisition.
Here’s what you need to know about using Google Guaranteed ads for Electricians.
What are Google Guaranteed ads?
Google Guaranteed ads help businesses get more visibility in Google search results. These ads have a green checkmark and the label “Google Guaranteed” (some businesses get Google Screened or Licensed Verified instead).
Benefits of Google Local Service Ads:
- Premium Designation on Google
- Top of SERPs
- Easy-to-Manage & Scalable budgets
- Cost Per Acquisition Model (Pay-Per-Lead Only)!
To become a Google Guaranteed business, companies need to meet certain requirements. This includes passing a background check and having positive customer reviews. Once a business is verified, it will be eligible to use the Google Guaranteed badge in its advertising.
Google LSA’s are very similar to other Paid Search advertising tactics but come with some very significant benefits, including being a pay-per-lead platform. Standard paid search ads are Pay Per Click but LSA’s go as far as only charging an Electrician for bonafide leads, even allowing you to dispute poor leads.
There are many other benefits to Google LSAs. View this article on Google LSAs for more.
Why are Google Guaranteed ads important for Electrician businesses?
Electricians face a very highly competitive landscape, making it difficult to distinguish themselves from the competition. Utilizing Google Guaranteed advertising can increase visibility among potential customers actively seeking Electrician Services in your area, helping your business stand out.
Why Google Guaranteed ads are important for Electrician businesses:
- Increased visibility: Google Guaranteed ads for electricians appear at the absolute top of the search results for queries related to electrician services, making them more visible to potential customers. This increased visibility and prominence in search results may lead to more messages, calls, and appointments for your business.
- Increased credibility: The “Google Guaranteed” badge shows that the electrician meets certain standards for quality and customer service and has passed Google’s rigorous screening process.
- Increased conversions: As a culmination of the above, Google Guaranteed ads for electricians make it more likely to lead to conversions. Google places LSAs for intent-based searches, allowing your ads to be placed at times of heightened purchase decision!
How to set up Google Guaranteed ads for your Electrician business
If you’re interested in using Google Guaranteed ads for your Electrician business, here’s what you need to do:
- Business Verification: To become a Google Guaranteed business, an electrician must first verify your business with Google. This includes submitting insurance and reviews, as well as having a background check conducted.
- Campaign Setup: Once the electrician is verified, they can set up their ad campaign. This involves choosing the target audience, selecting your ad format, and setting your budget.
- Report & Optimize: After the campaign is up and running, it’s essential to monitor its performance and make adjustments as needed. This can include tweaking ad copy, adjusting targeting, and changing the budget.
Google Guaranteed ads are a great way to reach potential customers who are in the market for an Electrician. You can target your ads to specific demographics, such as age, location, and interests, and you will be able to track how many people click on your ad, how many people visit your website, and how many people make a purchase.
To learn more, please see our other resources on Google Local Service ads, or contact the Corkboard Concepts team today!