While traditional forms of marketing and advertising are still extremely prevalent, digital marketing allows businesses to reach their target audiences via digital platforms such as search engines, social media, and websites. It is extremely important to keep up with this year’s digital marketing trends to ensure that your business is staying competitive and getting the most out of your marketing strategy.
Digital Marketing Trends To Pay Attention To:
If you are looking to step up your digital marketing in 2023, here are a few digital marketing trends to pay attention to over the next year!
1. Artificial Intelligence Tools
With the rapid growth in AI, we are seeing new tools pop up that can help with content creation. AI can be used for different things such as chatbots, email automation, and more. In fact, AI is changing the game so much that marketing experts are taking advantage of this tool to its fullest capability by utilizing it for content creation and building faster processes for manually impractical tasks. However, AI should not be relied on heavily for all marketing materials for Google’s algorithm is based on the quality, accuracy, originality, and helpfulness of a piece.
2. Conversational Marketing
More and more marketers are seeing that consumers want close connections with the brands they buy from. Conversational marketing is a great way to build this relationship. Especially with the advancements in AI technology, chatbots are making having conversations with consumers easier.
3. User-Generated Content
A great way to market to new customers is through user-generated content. User-generated content (UGC) is content that is created by your consumers and then shared on digital platforms. This content helps build credibility by having other customers vouch for your products or services! We predict that this digital marketing trend will become more prevalent throughout the next year!
4. Short-Educational Videos
This type of content has been performing extremely well on platforms such as TikTok, Snapchat, and Instagram. It builds transparency between you your and target audience. It also creates credibility and serves as a way to show customers you have a strong knowledge base in your industry!
5. Interactive Website Content
In this digital age, having an interactive website is a must. A way to really step up your website would be to add interactive features. This includes quizzes, product calculators, and more. Try to think of what information would be helpful for your audience and how they can engage with the website to get that information.
By interacting and helping your potential customers understand you and the brand, you are creating a smoother route for information and clearly paving the way for transactions to be made.
As the year progresses, digital marketing trends and tactics are going to become more technologically advanced. It is important to understand the latest trends to ensure you continually get the most out of your digital marketing strategy.
Corkboard Concepts has a team dedicated to learning, growing, and building your digital marketing strategy. If you need to implement and create a strategy reach out to us today!