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A Glossary of Common Marketing Acronyms

…and some uncommon ones as well.

The marketing landscape is full of different acronyms, some more obscure than others. Often times these different acronyms can make it confusing for marketers and clients to understand what they mean and more importantly, what these mean for advertising campaigns. Through our glossary of terms, we’re looking to better indicate which each means so that we may better serve the community through knowledge and understanding. If there are ever any acronyms you feel you need more information on, please reach out to us so that we may put it together for you. 

Please browse through our acronyms below, or use the search function found on our site. Feel free to share these as well and help others in being better informed! 

What does OOH mean?

OOH is outdoor advertising, which stands for Out Of Home media and is the larger classification for advertising placement [...]
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What does SOV mean?

SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based...
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What Does CTA Mean?

In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know...
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What does CPM mean?

Cost Per Mille, and more popularly Cost Per Thousand (Mille = Thousand), or CPM, is an advertising cost structure based...
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What does CRO mean?

Conversion Rate Optimization, or CRO, is the general optimization tactic for increasing the efficiency of [...]
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What does GMB mean?

Google My Business, or GMB, is a Google property that allows for businesses to claim their existence on Google [...]
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What does CTV mean?

CTVs, commonly known as Connected TVs are any “Smart Televisions” that are able to connect to the internet and [...]
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What is OTT Advertising?

Over the Top advertising, referred to as OTT Advertising, is online video advertising primarily on televisions bypassing [...]
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What does SEO mean?

Search Engine Optimization, or SEO, refers to the set of tasks that an individual or organization would take to encourage...
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What does SMM mean?

Social Media Marketing, or SMM, refers to the utilization of social media properties for marketing purposes, which may [...]
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What does PLA mean?

Product Listing Ads or PLA are Google’s Shopping Ads that are displayed on Google Search Engine Results Page (SERPs) [...]
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What does RLSA mean?

RLSA’s or Retargeting Lists for Search Ads is the use of Retargeting in Paid Search / PPC campaigns through Google...
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What does SERP mean?

Search Engine Results Pages or SERPs is the common reference to Google’s search results (among other search [...]
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What does ROAS mean?

Return on Advertising Spend or ROAS is similar to ROMI, except it is looking that the revenue figure generated by...
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What does ROMI mean?

Similar to ROI (Return on Investment), ROMI takes a look at the returns a company can attribute to marketing and...
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What does KPI mean?

Key Performance Indicators, or KPI’s, are a reference to events that have a positive business outcome but fall short of...
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What does CPA mean?

Cost per acquisition or CPA is a benchmark of efficiency in advertising spend based off of the completion of particular...
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What does CTR mean?

CTR or Click Through Rate is a benchmark of top-level campaign performance. CTR is an important measure of an initial...
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What does PPC mean?

PPC or Pay Per Click advertising referencing the types of advertising that use a CPC model, like Google Ads. Some...
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What does CPC mean?

Cost per click or CPC references the cost of each individual click on your ad, and is a benchmark for...
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