Select Page
Select Page
 

A Glossary of Common Marketing Acronyms

…and some uncommon ones as well.

The marketing landscape is full of different acronyms, some more obscure than others. Often times these different acronyms can make it confusing for marketers and clients to understand what they mean and more importantly, what these mean for advertising campaigns. Through our glossary of terms, we’re looking to better indicate which each means so that we may better serve the community through knowledge and understanding. If there are ever any acronyms you feel you need more information on, please reach out to us so that we may put it together for you. 

Please browse through our acronyms below, or use the search function found on our site. Feel free to share these as well and help others in being better informed! 

What Does oCPC Stand For?

oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on...
Read More

What Does SME Stand For?

SME stands for Subject Matter Expert SME or Subject Matter Expert is a person who has expertise in a particular...
Read More

What Does CRM Stand For?

CRM stands for Customer Relationship Management Customer Relationship Management is the process of managing all interactions that a company makes...
Read More

What Does CMS Stand For?

CMS stands for Content Management System A CMS, Content Management System, is a computer software or an app used to...
Read More

What does B2C Stand For?

B2C stands for Business-to-Consumer. Unlike B2B, business transactions are performed by businesses to consumers. An example of B2C is an...
Read More

What Does B2B Stand For?

B2B stands for Business-to-Business. A B2B is a relationship between one business to another, where all transactions of products and...
Read More

What Does eCPS stand for?

eCPS Stands For effective Cost Per Share Not to be confused with eCPSU (effective cost per swipe up), eCPS is...
Read More

What Does VDP Stand For?

VDP stands for Vehicle Detail Page VDP, a Vehicle Detail Page, is when a user visits the inventory page of...
Read More

what does ecpi mean?

eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an...
Read More

What Does DMP Stand For?

DMP stands for Data Management Platform DMP's allow you to better collect, manage and model audience data across platforms. Think...
Read More

What does DMA Stand For?

DMA stands for Designated Market Area. A Designated Marketing Area represents a city and surrounding area within a certain region....
Read More

What does CX Stand For?

CX stands for Customer Experience. Also commonly referred to as Consumer Experience, or even UX (User Experience), Customer Experience is...
Read More

What does GRP Stand For?

GRP stands for Gross Rating Points. Gross Rating Points are a way to measure the reach of an advertising campaign...
Read More

What does UTM code stand for? 

UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and...
Read More

What Does eCPSU mean?

eCPSU stands for "effective Cost Per Swipe Up" eCPSU is an acronym used in SnapChat Advertising for the cost of...
Read More

What Does GA Mean?

GA stands for Google Analytics, a reporting tool from Google for understanding behavior on your website. GA is just the...
Read More

What Does WYSIWYG Stand For?

WYSIWYG stands for "What You See Is What You Get" WYSIWYG is a popular programming/web development movement that is moving...
Read More

What is CLV?

CLV, or Customer Lifetime Value, is a measurement of how valuable a customer is to your business. It's more than...
Read More

What does SEV mean?

In Marketing, SEV Stands for Search Engine Visibility SEV, or Search Engine Visibility, is about the visibility of a brand’s...
Read More

What Does CBC Mean?

CBC Stands For Corkboard Concepts CBC is our attempt to cloud the world we live in with yet another acronym....
Read More

latest posts

Contact Us

  • This field is for validation purposes and should be left unchanged.

marketing glossary

About Author

Corkboard Concepts