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A Glossary of Common Marketing Acronyms

…and some uncommon ones as well.

The marketing landscape is full of different acronyms, some more obscure than others. Often times these different acronyms can make it confusing for marketers and clients to understand what they mean and more importantly, what these mean for advertising campaigns. Through our glossary of terms, we’re looking to better indicate which each means so that we may better serve the community through knowledge and understanding. If there are ever any acronyms you feel you need more information on, please reach out to us so that we may put it together for you. 

Please browse through our acronyms below, or use the search function found on our site. Feel free to share these as well and help others in being better informed! 

What does AoR stand for?

AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys...
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What does USP stand for?

A unique selling proposition is a one-of-a-kind factor that makes your company unique to others. A USP is part of...
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What does DA stand for?

Domain Authority is an indicator that predicts how well your website will do in search engines. The domain’s ranking ability...
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What does TOFu mean?

In Advertising, TOFu stands for Top Of Funnel. TOFu, although sounds like a soy-based vegetarian product, in marketing stands for...
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What does MOFu mean?

In advertising, MOFu stands for Middle Of Funnel. MOFu or Middle Of Funnel, is the center stage in the funnel...
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What does BOFu mean?

In advertising, BOFu stands for Bottom Of Funnel. Bottom Of Funnel (BOFu) is the final stage in the sales funnel...
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What does SQL mean?

Sales Qualified Lead is the lead that has passed all the qualification stages by the sales team and is deemed...
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What does SAL stand for?

SAL stands for Sales Accepted Lead. It is the MQL leads that the sales team has agreed to be a...
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What Does GA4 Mean?

GA4 Stands For Google Analytics 4 GA4, or Google Analytics 4, is Google's 4th iteration of it's analytics platform. As...
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What is a MQL?

A Marketing Qualified Lead refers to leads that show the most promising prospect out of other leads. In other words,...
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What does AIDA mean?

The Marketing Acronym AIDA stands for: Awareness, Interest, Desire and Action AIDA stands for Awareness, Interest, Desire, Action. It’s a...
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What does ROI mean?

ROI Stands For Return On Investment ROI or Return on Investment is an equation used to find the profitability of...
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What is CCR?

CCR or Customer Churn Rate is the percentage of customers that stops doing business with a company in a given...
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What Does MAP Policy Mean?

A MAP Policy Stands For Minimal Advertised Price Policy MAP Policies are common retail policies limiting retailers from advertising prices...
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What does CRR mean?

Customer Retention Rate, or shortly known as CRR, is a metric that measures the rate of customers that continues to...
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What does CAC mean?

CAC or Customer Acquisition Cost, is the total cost of marketing and sales efforts used to acquire a new customer....
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What does CPL mean

CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads...
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What does NPS stand for?

NPS or Net Promoter Score is a metric that shows how likely customers recommend a company’s products or services to...
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What does CSI mean?

CSI Stands for Customer Satisfaction Index Customer Satisfaction Index or CSI is an analytical tool that measures how satisfied customers...
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What Does SAC Stand For?

In Marketing, SAC Stands For Special Ad Category Special ad categories are designations by initially Facebook, but now moving to...
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