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A Glossary of Common Marketing Acronyms

…and some uncommon ones as well.

The marketing landscape is full of different acronyms, some more obscure than others. Often times these different acronyms can make it confusing for marketers and clients to understand what they mean and more importantly, what these mean for advertising campaigns. Through our glossary of terms, we’re looking to better indicate which each means so that we may better serve the community through knowledge and understanding. If there are ever any acronyms you feel you need more information on, please reach out to us so that we may put it together for you. 

Please browse through our acronyms below, or use the search function found on our site. Feel free to share these as well and help others in being better informed! 

What are 1st Party Cookies?

First Party Cookies Are Cookies Enabled By & For The Website You're Visiting First Party Cookies are common instruments in...
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What Does ARP Mean In Local Advertising?

In Local Advertising, ARP Stands For Average Rank Position Average Rank Position (ARP) refers to the average page position of...
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What Does CLS Stand For?

CLS stands for Cumulative Layout Shift CLS is a metric used to understand how visually stable a website interface is....
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What does CDP stand for?

Customer data platform (CDP) is a software that collects first-party customer data from multiple sources and creates a single comprehensive...
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What is the CCPA?

CCPA or California Consumer Privacy Act is a state privacy law that gives consumers more control over your data that...
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What is the GDPR?

GDPR stands for General Data Privacy Regulation is a strict regulation created by the European Union, which emphasize data protection...
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What does CSS stand for?

CSS stands for Cascading Style Sheet. CSS is a tool in web development that allows users to add style to...
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What does HTTPS stand for?

Hypertext transfer protocol secure or HTTPS is a protocol ensuring secure communication between two systems over a computer network.  ...
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What does HTML stand for?

HTML stands for Hypertext Markup Language. HTML is the standard markup language that serves as the basic building block of...
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What does FTP stand for?

FTP or File Transfer Protocol is one of the earliest standard network protocols used for transferring files between computers on...
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What does ESP stand for?

ESP stands for Email Service Provider. ESP or Email Service Provider is a company that offers email marketing services.  These...
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What does DNS mean?

DNS stands for Domain Name System. DNS or Domain Name System, is a naming system that consists of information such...
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What does SAAS stand for?

SAAS stands for Software As A Service. SAAS is a software delivery model where users can access an application and...
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What does RSS stand for?

Really Simple Syndication is a web format that allow users to publish regular content such as blogs and news headlines...
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What does SA360 mean?

A Search Ads 360(SA360), formerly known as DoubleClick Search, is Google’s search management platform, which helps companies manage large search...
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What does DV360 mean?

DV360 stands for Display and Video 360. A DV360 is Google’s Demand-side Platform (DSP), which provides marketers with a tool...
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What does AoR stand for?

AoR or Agency of Record is an advertising agency assigned by the client to represent the company in media buys...
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What does USP stand for?

A unique selling proposition is a one-of-a-kind factor that makes your company unique to others. A USP is part of...
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What does DA stand for?

Domain Authority is an indicator that predicts how well your website will do in search engines. The domain’s ranking ability...
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What does TOFu mean?

In Advertising, TOFu stands for Top Of Funnel. TOFu, although sounds like a soy-based vegetarian product, in marketing stands for...
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