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A Glossary of Common Marketing Acronyms

…and some uncommon ones as well.

The marketing landscape is full of different acronyms, some more obscure than others. Often times these different acronyms can make it confusing for marketers and clients to understand what they mean and more importantly, what these mean for advertising campaigns. Through our glossary of terms, we’re looking to better indicate which each means so that we may better serve the community through knowledge and understanding. If there are ever any acronyms you feel you need more information on, please reach out to us so that we may put it together for you. 

Please browse through our acronyms below, or use the search function found on our site. Feel free to share these as well and help others in being better informed! 

What does MFA stand for?

MFA stands for Multi-Factor Authentication.  MFA is the process of logging in to a system using more than just a...
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What is WCAG?

WCAG stands for Web Content Accessibility Guidelines.  The WCAG provides a step-by-step guide for creating web content accessibility for individuals...
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What Does GTM Stand For?

GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage...
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What Does VAR Mean?

VAR stands for Value-Added Reseller A Value-Added Reseller is a company that adds upgraded features to the original products or...
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What Does OEM Stand For?

OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to...
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What Does VDP Mean?

A Vehicle Detail Page is a page on a website that provides in-depth information about a particular vehicle Users who...
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What Does DPM mean?

A data management platform is software used to collect and manage large data from different sources A DPM is an...
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What Does GDN Stand For?

GDN Stands For Google Display Network Google Display Network (GDN) is Google's programmatic delivery platform which offers display advertising through...
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What Does RTB Stand For?

RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding...
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What Is A SSP?

A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the...
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What Is A DSP?

A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP...
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What Does DOOH Mean?

Digital Out-Of-Home is outdoor advertising that uses digital signage technologies to deliver its content Digital Out-Of-Home advertising is a digitalized...
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What are Snapchat’s AR Lenses?

Augmented Reality (AR) lenses are Snapchat’s feature that allows you to add 3D effects and real-world enhancements to your stories...
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What Is A Retweet (RT)?

A retweet is Twitter’s feature where other users share tweets (or posts) When someone retweets your post, they’re republishing your...
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What Is The Internet Of Things (IoT)?

The internet of things refers to the physical devices or objects embedded with technologies so that it can interact over...
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What Does ABM Stand For?

Account-Based Marketing is a strategy where marketing efforts are directly geared to only a few specific accounts Unlike other marketing...
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What Does MVP Stand For?

A Minimum Viable Product is a development approach where the basic version of a product is released to the market...
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What Is SWOT Analysis?

A SWOT analysis is a framework that identifies the company’s Strengths, Weaknesses, Opportunities, and Threats A SWOT analysis is used...
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What are 1st Party Cookies?

First Party Cookies Are Cookies Enabled By & For The Website You're Visiting First Party Cookies are common instruments in...
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What Does ARP Mean In Local Advertising?

In Local Advertising, ARP Stands For Average Rank Position Average Rank Position (ARP) refers to the average page position of...
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