What is a session?

According to Google Analytics, a session is a group of user interactions with your website that take place within a given time frame. A session can be made up of page views, events, form fills, transactions as well as other types of page interactions. The session will...
Should you bother with Bing?

Should you bother with Bing?

Ah bing. The search engine that eagerly launched roughly 11 years ago. For many, the use of Bing is laughable and the butt of many marketing jokes. However, before you pass Bing off as The Google-Wannabe not worthy of your marketing efforts, think again. Bing has got...
How Covid-19 changed social media content

How Covid-19 changed social media content

Since COVID-19 has made a significant impact on 2020, social media engagement and content have also changed and increased during this time. While keeping ‘socially distant’ has become the norm, we are also becoming ‘socially close’ by engaging more with each other...
Top 11 eCommerce Social Media Mistakes

Top 11 eCommerce Social Media Mistakes

Social media and eCommerce often go hand-in-hand right? You probably can’t go 10 seconds without seeing a new product advertised on your newsfeed – and there’s good reason. Social media drives customer engagement, and ultimately, sales. However, we’ve seen (on...