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Responsive vs Adaptive Design: What You Need to Know
Today, designing for a wide variety of screens, from small phones to widescreen monitors, is a must. Users expect seamless...
What is Digital Display Advertising?
Digital advertising has become a large part of modern-day marketing, with many people in front of screens daily around the...
How To Set Up Google Analytics For Your Business
One of the most powerful tools for monitoring your business’s online presence is Google Analytics. Google Analytics, or GA4, provides...
What Does ROI Stand For? Understanding What ROI Means In Business
If you’ve ever asked yourself, “what does ROI stand for” or “what is ROI,” you’re not alone. ROI, or Return...
Mobile-First Design: Strategies for Crafting an Exceptional Mobile Experience
In the final quarter of 2024, mobile devices (excluding tablets) accounted for 62.54% of global website traffic. Smartphones have become...
A Comprehensive Guide to TikTok Ads
Over the past few years, TikTok has become one of the most popular social media platforms, with millions of users...
What is CSS and Why is it Important?
What is CSS? CSS, also known as Cascading Style Sheets, is a coding language that developers use to add custom...
8 Reasons Your Business Should Use Google Local Service Ads
In today's competitive digital landscape, businesses are constantly seeking ways to stand out and attract more customers. For local businesses,...
Typography in Marketing: How to Choose Fonts That Speak to Your Audience
What is Typography in Marketing? Typography is a cornerstone of marketing design, yet it often flies under the radar. The...
Maximizing Email Open Rates: Crafting Irresistible Email Subject Lines
When it comes to email marketing, success often hinges on a single factor: the subject line. It’s the first thing...
The Future of SEO with AI: Our Insights on The Impact of AI in SEO
As an SEO Specialist here at Corkboard Concepts in Pittsburgh, I've been watching how SEO and search have changed over...
Ways To Elevate Your Marketing Using Drone Aerial Advertising
In today’s competitive market, businesses are in need of innovative ways to capture the attention of their target audience. Enter...
How To Allocate Your Search Spend Effectively
Knowing how to allocate your search spend is a critical component of maximizing your return on investment (ROI). With numerous...
Tailoring Your SEO Strategy for AI Optimization: A Practical Guide for Implementing an AEO Strategy
The Ever Evolving Search Landscape For businesses of any size, establishing a strong online presence has consistently relied on effective...
What Is Interaction To Next Paint (INP) And Why Does It Matter?
Google is rolling out a significant change that could impact your website’s performance and SEO: Interaction to Next Paint (INP)....
How to Build Your Email List: A Beginner’s Guide to Growing Subscribers
In today's digital landscape, email marketing remains one of the most effective ways to engage with an audience, nurture leads,...
Mastering the Instagram Algorithm: Tips for Organic Reach in 2025
In 2025, Instagram’s algorithm continues to evolve—rewarding creativity, consistency, and meaningful engagement. Whether you're a business, content creator, or social...
What does PPC mean?
PPC or Pay Per Click advertising referencing the types of advertising that use a CPC model, like Google Ads. Some...
4 Ways SEO and Web Design Go Together
SEO and Web Design are two components that one wouldn’t assume go hand in hand but they do. Not only...
A Guide To Successful A/B Testing With VWO
Ensuring that your customers have an intuitive, enjoyable user experience on your website can lend a helping hand in increasing...