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What Does CTA Mean?

In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know the next step in learning more about your company or purchasing something from your site. CTA’s are often included in Paid Search Ads, display ads, social...
What is a Landing Page?

What is a Landing Page?

If you’re looking to make a great first impression, landing pages are one of the most effective marketing channels to do just that. A landing page also provides other benefits to marketers in reaching their goals, including precise targeting and higher conversion...

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