by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know the next step in learning more about your company or purchasing something from your site. CTA’s are often included in Paid Search Ads, display ads, social...
by Lauren Palmer | Feb 13, 2025 | Articles
Ensuring that your customers have an intuitive, enjoyable user experience on your website can lend a helping hand in increasing click-through rates, returning customers, and even sales. But how do you know what is (and isn’t) working? A/B testing on your website can...
by CBC Content Team | Jan 9, 2025 | Articles
What are UI and UX? UI (User Interface) and UX (User Experience) design play a vital role in web development, aiming to create visually appealing and intuitively structured digital products that prioritize user-centricity. The primary goal is to foster a positive...
by Anna Porten | Dec 19, 2024 | Articles
Email marketing remains a cornerstone of digital marketing campaigns. It’s a powerful tool that allows businesses to reach their audience directly and personally. However, the true effectiveness of email marketing lies in understanding and analyzing key metrics....
by Anna Hertrich | Nov 21, 2024 | Articles
To kick things off, you might be curious about what interactive elements are and why they’re worth your attention. Interactive web design elements—think buttons, quizzes, animations, and videos—serve as your VIP pass to deeper user engagement. They invite visitors to...
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