The customer is now your main character.
In narrative marketing, they want something; whether it be a product, goal, or expertise.
"What is holding them back?" This will be your hook in the marketing message.
Keep it simple by focusing on one thing your customer wants and a problem that will match.
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Your brand is their guide through the story.
It demonstrates your knowledge, wisdom, and authority to help your customer out.
The offer is the solution to the problem.
Tell them how you can use your brand to solve their problem.
Offer your audience the steps that are necessary to solve their problem.
This could be by joining an email list, booking a sales call, or making a purchase.
Create a message that is inspirational.
Paint a picture of how great their lives will be once they use your product or service to solve their problem.
Talk about what they could miss out on if they do not take action.
Every narrative should hit at least one of these talking points. Just make sure the problem gets the most air time.